The Jovell launched with an impressive set of features: a sprawling 29,063 sq ft pool, a spacious resort-style layout, and a quieter, low-density pocket of D17. But two long-standing challenges have shaped its trajectory: its Flora Drive location and its 99-year leasehold status in an enclave dominated by freehold condos. These factors slowed early sales, and its resale performance continues to lag the broader 99-year leasehold market. Here, we take a deep dive into The Jovell to find out what’s wrong:
And when you compare projects side by side, these performance gaps can look obvious in hindsight, but spotting them early is where most buyers struggle. If you’d like help understanding how to identify those red flags before committing, reach out here and we’ll link you with a trusted partner agent.
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The overall performance of The Jovell from launch till Q3 2025
| Year | Average $PSF |
| 2018 | $1,287 |
| 2019 | $1,290 |
| 2020 | $1,264 |
| 2021 | $1,336 |
| 2022 | $1,474 |
| 2023 | $1,543 |
| 2024 | $1,535 |
| 2025 (Up to Q3) | $1,484 |
| Annualised | 2.06% |
This is how it compares to the wider leasehold market (because Jovell is a leasehold project), and to the specific leasehold market in D17:
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