Why This New Condo in a Freehold-Dominated Enclave Is Lagging Behind
November 27, 2025
The Jovell launched with an impressive set of features: a sprawling 29,063 sq ft pool, a spacious resort-style layout, and a quieter, low-density pocket of D17. But two long-standing challenges have shaped its trajectory: its Flora Drive location and its 99-year leasehold status in an enclave dominated by freehold condos. These factors slowed early sales, and its resale performance continues to lag the broader 99-year leasehold market. Here, we take a deep dive into The Jovell to find out what’s wrong:
And when you compare projects side by side, these performance gaps can look obvious in hindsight, but spotting them early is where most buyers struggle. If you’d like help understanding how to identify those red flags before committing, reach out here and we’ll link you with a trusted partner agent.
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Ryan J. Ong
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Need help with a property decision?
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