OpinionNew Beginnings: Stacked 2.0 Rebrand
- by Druce
- January 11, 2020
- 4 min read
Stacked Homes was initially born in 2017 through frustration with the way real estate was being run in Singapore.
As someone who has tried to buy and sell a home before, I can tell you that I absolutely hated the process.
The terrible online photos.
The exasperating browsing experience.
The underhand bait and switch tactics.
Yet the idea of paying a commission despite all that really irked me.
And so we set out to create Stacked Homes – a platform that empowers buyers and sellers to transact directly, saving you valuable commission fees and unending headaches on that front.
Make no mistake, it was a demanding journey for all of us.
From the time spent lugging our 360 camera to tediously shoot each listing to maintaining a support channel for our customers, and keeping the site working (as best we could).
We’re not going to lie, it was hard work.
At the same time, as a way to draw attention to our site, we started our real estate blog.
Coincidentally, one of the first things that we actually started to write about was en bloc in Singapore.
We’ll leave it to you to decide if it was a matter of skill or fate, but it was at this point that the en bloc cauldron had just started to bubble.
Rather surprisingly, the most crucial ingredient in our growth was the way we wrote our property content – with no holds barred.
We were able to consistently craft resonating content that was both comprehensive and well received amongst our readers.
And through that, we managed to attract a sizeable viewership to our humble site.
Now all that aside, the biggest challenge that we faced was actually helping and guiding our customers (or just about anyone who reached out to us for that matter).
Turns out that even though there were groups of buyers and sellers who really wanted to save on commissions, what most people needed was someone who would guide them and that they could actually trust.
Sure, there were those who were really savvy and knew enough about the real estate market to get by on their own.
But the truth was, those customers were few and far between.
It was then that it became quite clear..
People didn’t want to cut out the agents because of commission fees.
They were unwilling to pay because they were not receiving value of service… or even honest guidance for that matter!
Think about it.
For most people, buying or selling a home would be the biggest transaction of their lives.
There are so many nuances and things to consider, that they would much rather have proper guidance and peace of mind than to save on these fees with the added headaches and possible missteps along the way.
Yet at the same time because there are so many bad agents out there, it was incredible how often customers were feeling jaded at the experiences they’d been receiving.
In short, the entire real estate experience needed to be revamped.
Introducing Stacked 2.0
Just sit back and imagine for a second..
High quality photos.
Custom proposals to what suits you – and not the other way around.
Dedicated customer support 24/7.
But most important of all; content that guides and educates.
As Douglas Adams’ quintessential saying goes:
“To give real service, you must add something which cannot be bought or measured with money – and that is sincerity and integrity.”
And really, we are proud to say those are the very foundations that Stacked has been, and will continue to be built on.
In fact, if you think about it, it was imperative that we started out from the position of customer.
Because it was only through that, that we were able to experience the true magnitude of problems that so many countless others face, here in Singapore.
And so on that note, it is our quest and pledge to continue establishing this credibility and trust moving forward.
For those of you who’ve been with us from the beginning (and we sincerely thank you for your undying support, regardless of whichever point you joined us at), this entire rebrand might sound like quite the pivotal change.
And as the incredible author Eric Ries once said, “A pivot is a change in strategy – without a change in vision.”
Now having worked on this for the past couple of months, it’s crystal clear that this is something that all of us can strongly resonate with.
It helps that we’ve seen first hand how incredible this approach has been.
From the emails, whatsapp messages and notes that we’ve received, it’s clear that our content has struck a chord with people.
In an era where it’s all about pushy salesmen, over-the-top adverts, and misleading advertisements, it is frankly refreshing to find genuine and honest content.
Which is why with this new rebrand, I’m excited to say that it represents everything that we have built thus far and more.
Everything on our editorial will be taken to an elevated level in 2020 – the writings, the visuals, and the content.
THIS will be THE leading destination for all things real estate in Singapore.
The exciting part?
It’s only the beginning.