Branded residences have been a cornerstone of Southeast Asia's serviced apartment and hospitality real estate market. The largest markets for branded residences are Bali in Indonesia and Phuket in Thailand.
The strong buying demand for this type of premium residence is why it has been able to command a price premium of 29% compared to comparable unbranded residential projects in the region. This is a price gap that has widened by six percentage points since a year earlier, according to a market report.
The newest branded residence project is Anantara Residences Ubud Bali, a collection of 15 branded villas in Payangan, an inland area in Gianyar Regency in Bali. The project was first launched for sale earlier this month, with villa prices starting from US$700,000 ($897,470).
It is developed by Thailand-based listed property developer Minor International, in partnership with Indonesian state-owned developer PT Wijaya Karya Realty (WIKA Realty).
Fifteen pool villas built around an existing resort
Anantara Residences Ubud Bali consists of one-bedroom pool villas of about 1,163 sq ft and two-bedroom pool villas of about 1,765 sq ft. Each villa is raised on stilts above a secluded river valley, with views towards Mount Agung.
The one-bedroom villas are located along a natural riverbank, with floor-to-ceiling windows opening onto a private infinity pool. Meanwhile, the two-bedroom villas have two en-suite bedrooms and an open-plan living space flowing into the pool deck.
Designed by Jakarta architecture firm Aboday with interiors by Malaysia-based EDC International, the villas draw on vernacular architecture rooted in Hindu and Javanese traditions, reinterpreted in a contemporary style.
A commanding proposition of Anantara Residences Ubud Bali is that it will be next to the neighbouring Anantara Ubud Bali Resort. Owners of the new villas will have access to the five-star amenities and personalised hospitality service anchored by the hospitality resort.
Villa owners will also have access to the spa, fitness centre, kids' and teens' clubs, and around-the-clock butler service managed by the resort.
Anantara Ubud Bali Resort opened in 2024 and was jointly developed by Minor International and PT Wijaya Karya Realty. The hospitality project was designed by Jakarta-based Aboday Architects and Malaysia-based architecture firm EDC International.
The resort was recognised in Robb Report Hong Kong's Best of the Best 2026 luxury awards and named on Travel + Leisure's It List of 100 best new hotels for 2025.
This means that villa owners at Anantara Residences Ubud Bali will be able to immediately tap into the award-winning hospitality service and amenities at the neighbouring resort.
At Anantara Residences Ubud Bali, the villas come with 24-hour security, fibre-optic internet, underground utilities, emergency power, and rainwater recycling to supplement landscape management.
How the entry price compares to other branded residences in the region
Based on the starting price of US$700,000, the villas are priced at a higher point compared to other branded projects we have covered in the region this year.
We previously wrote about Samara Lombok, an integrated residential and hospitality concept by Rascal Republic, where a two-bedroom villa starts from US$650,000. Villas at the Lombok property in Indonesia will be sold on a 90-year leasehold.
Last month, we also covered Layan Verde, a US$637 million integrated development in Bang Tao, Phuket, with 774 apartments and two five-star hotels. There, premium apartments are being sold at prices starting from US$234,000.
Meanwhile, Minor International also unveiled a new 46-unit freehold beachfront project along Phuket’s Layan Bay, adjacent to Anantara Layan Phuket Resort. The neighbouring branded residence, Kiara Reserve, is a 46-unit collection of freehold villas and condominiums, with prices starting from THB 44.5 million (about US$1.33 million).
The most significant difference between branded residences in Bali and Phuket is the tenure of the property. Foreign buyers in Thailand can hold a freehold title to a condo unit, subject to the statutory 49% foreign ownership ceiling per development. But that is not an option in Indonesia.
What the tourist numbers in Bali mean for branded residence buyers
Bali is routinely marketed as one of the region's most resilient markets for holiday homes, branded residences, and hospitality properties.
There were over 3.9 million foreign tourist arrivals to Bali from January to July 2026, but visitor numbers have slipped 1.4% from the same period in 2025. On the other hand, domestic arrivals over the same period recorded about 5.9 million, rising 1.3% y-o-y, according to the Bali provincial tourism authority.
As a result, Bali has hosted a total of 9.83 million visitors (international and local) over the first seven months of this year, up just 0.2% y-o-y. Australian tourists make up the majority of foreign visitor arrivals with 982,403 visitors (25%), followed by China at 346,284, and India at 318,948.
Traditionally, foreign property buyers in Bali and Phuket have bought holiday homes (including branded residences) as a private abode when they visit these locations. But there is a nascent trend of long-term visitors who are looking for a second home.
What a buyer still needs to pin down
On the rental side, Minor International says qualified owners may join a resort-managed scheme run by Minor Hotels, though it has not published a specific revenue split and fee schedule for Anantara Residences Ubud Bali.
This type of rental management and revenue sharing arrangement is not new; at Layan Verde, the management company passes 60% of net profit to owners after operating expenses.
Looking ahead, prospective branded home buyers in Bali should keep in mind that the regional government has begun limiting where new tourism projects can be developed, after years of rapid resort and villa construction.
Six districts - namely, Buleleng, Karangasem, Jembrana, Klungkung, Tabanan and Bangli - agreed to stop approving new hotels and restaurants from 2026, in exchange for a share of the hotel and restaurant tax collected in the three busiest regencies.
Popular districts like Badung, Gianyar, and Denpasar are not included in this arrangement, though a separate restriction on converting farmland for tourism use applies across the island.
At Anantara Residences Ubud Bali, there is strong buying interest from locals based in Jakarta and Surabaya, as well as buyers from Singapore, Hong Kong, Australia, the US, and the UK, says Micah Tamthai, COO of Lifestyle and Real Estate at Minor International.
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