5 Top Selling New Launch Condos Of Q2 2021

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A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.
Buyers can’t seem to catch a break in 2021. Just when they’d hoped a return to Phase II might slow the pace, the opposite has happened: transaction volumes and prices have started to creep up. For those waiting in the wings, the “wait-and-see” approach may not pay off after all. Here’s a rundown of the top selling new launches, where you should probably make your move sooner:
Project | Apr-21 | May-21 | Jun-21 | Total Units Sold | Current Take-Up Rate |
IRWELL HILL RESIDENCES | 315 | 15 | 11 | 341 | 64% |
PROVENCE RESIDENCE | 0 | 229 | 20 | 249 | 68% |
NORMANTON PARK | 81 | 53 | 62 | 196 | 56% |
TREASURE AT TAMPINES | 49 | 65 | 80 | 194 | 93% |
ONE-NORTH EDEN | 141 | 8 | 8 | 157 | 94% |
THE FLORENCE RESIDENCES | 34 | 37 | 47 | 118 | 80% |
MIDWOOD | 23 | 42 | 46 | 111 | 62% |
PARC CENTRAL RESIDENCES | 37 | 45 | 24 | 106 | 91% |
AVENUE SOUTH RESIDENCE | 30 | 26 | 36 | 92 | 74% |
OLA | 23 | 36 | 29 | 88 | 69% |

#1. Irwell Hill Residences
Sales: 341 from April to June 2021
Location: Irwell Hill (District 09)
Developer: City Development Limited
Lease: 99-years
TOP: 2026
Last known prices:

Current prices indicate a price range of $2,460 to $4,123 psf (see above regarding the large discrepancy), and an average price of $2,643 psf.
For the sharp-eyed among you that have noticed the high $4,123 psf number, this was due to the $9 million penthouse being sold in April.
Notable details
We highlighted Irwell Hill for its surprisingly low entry price, given this is a new launch District 9 condo. The smallest units (from 398 to 614 sq. ft.) started from as low as $1.06 million, and these were among the first to sell.
Even the larger units (up to 667 sq. ft.) have stayed below $2 million, which is on the lower end for a new River Valley condo.
Irwell Hill Residences is quite clearly built for investors, with around 80 per cent of the units being one and two-bedders. There’s very little green space in this location, and only two schools in enrolment distance (River Valley and Alexandra Primary). Along with the small unit sizes, most families can rule this out.
However, couples or singles may still like this condo for own-stay use. It’s within eight minutes’ work of Great World City, where the MRT station is also located.
Overall, this is a condo with very high rentability, and which has the potential for strong rental yields given the low quantum. One potential drawback is the leasehold status of Irwell Hill Residences, which is in an area surrounded by freehold counterparts.

#2. Provence Residence (Executive Condominium)
Sales: 249 from April to June 2021
Number of units: 413 units
Location: Canberra Crescent (District 27)
Developer: MCC Land
Lease: 99-years
TOP: 2026
Last known prices:

Current prices indicate a price range of $1,004 to $1,273 psf, and an average price of $1,151 psf.
Notable details
Although its location is not built-up, Provence Residence skirts the issue by being a rare EC that’s rather close to an MRT station. It’s just around a nine-minute walk to the Canberra MRT station. The main highlight of the area – Bukit Canberra – is located just 850 metres away; this is about a 12-minute walk, or under a five-minute drive.
Bukit Canberra will be the integrated hub for the area, which includes sports and lifestyle facilities, as well as food and retail.
Unfortunately, there’s little else to entertain you in the area right now.
As a trade-off for this, Provence Residence is one of the most affordable new launches right now, even for an EC. There are units of up to 1,065 sq. ft. that have transacted for under $1.16 million, while units of up to 925 sq. ft. have sometimes gone under the $1 million mark.
Coupled with the lack of upfront ABSD for upgraders (because this is an EC), Provence Residence is a very manageable step-up for HDB dwellers. The larger unit sizes are exactly what the market’s been clamouring for right now; hence the strong response despite the secluded location.

#3. Normanton Park
Sales: 249 from April to June 2021
Number of units: 1,862 (49% sold)
Location: Normanton Park (District 05)
Developer: Kingsford Huray Development
Lease: 99-years
TOP: 2023
Last known prices:

Current prices indicate a price range of $1,611 to $1,902 psf, and an average price of $1,803 psf.
Notable details:
After all the drama surrounding its no-sale license, it looks like Kingsford Huray is making good time to meet its deadline. Normanton Park is not the best for those who don’t have a car – although it’s just four minutes drive, or one or two stops by bus, to One-North (the bus stop is just outside the condo).

New Launch Condo ReviewsNormanton Park Review: 1,862 Units With Mega Facilities On A Tighter Timeline
by SeanThere’s also no MRT within walking distance though, so you’ll have to take the bus outside to One-North, and get to the MRT station from there.
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One-North is a tech and media hub, and accommodation in this area has been limited; so this condo is of interest to both home buyers and investors (although the upcoming One-North Eden provides a small amount of competition).
Normanton Park is also close to Kent Ridge, and is just a two-minute drive to NUS. Also in the vicinity are schools like INSEAD, so it can serve as alternative student accommodation. All in, there’s a large prospective pool of tenants, and vacancies shouldn’t be an issue.
For home buyers, Normanton Park is also noted for being close to Holland V, which is just a seven-minute drive away. One-North also has a lot of day-to-day amenities, such as Guardian and Cold Storage.
Prices are on the low end, which is unsurprising given Normanton Park is a mega-development. A 1,034 sq. ft. unit, for example, is still priced below $1.7 million. Some buyers may not like the lack of privacy from such a big development though.

#4. Treasure at Tampines
Sales: 194 from April to June 2021
Number of units: 2,203
Location: Tampines Lane (District 18)
Developer: Sim Lian (Treasure) Pte. Ltd.
Lease: 99-years
TOP: 2023
Last known prices:

Current prices indicate a price range of $1,189 to $1,826 psf, and an average price of $1,409 psf. The large price range reflects on notable price hike since the launch back in 2019 (see below).
Notable details:
This is the largest condo development in Singapore, and in our original review, we noted it was one of the most affordable.
While Treasure at Tampines is still not expensive for a new launch, do note that the average price has risen for the last batch of units. The current average of $1,409 psf is up from a median price of $1,325 psf, from the early days of launch.
Treasure at Tampines doesn’t really have an MRT within comfortable walking distance, although you could bike to Simei MRT station (around 500 metres). The main appeal will be the short distance to the heart of Tampines, where you’ll find malls like Century Square, Tampines One, and Eastpoint. There are also a lot of offices here, as Tampines is the regional centre of the east.
Most of the properties closer to the hub of Tampines are now exorbitantly priced, so Treasure at Tampines provides a comfortably priced (if a bit further away) alternative.
Investment-wise, this is a 50-50 prospect. Many investors will be worried about future competition, given the sheer number of units. However, family buyers will probably appreciate the more extensive facilities, and the reasonable price for a mature area.
You do need to move fast if you want to buy here, as sales are for the last remaining batch of homes. We’ve been told that most of the remaining units are the bigger ones (around 1,324+ sq. ft.), so you can expect a quantum of between $1.7 million to $1.8 million.

#5. One-North Eden
Sales: 157 from April to June 2021
Number of units: 165
Location: Slim Barracks Rise (District 05)
Developer: Hong Leong Group / Mitsui Fudosan
Lease: 99-years
TOP: 2025
Last known prices:

Current prices indicate a price range of $1,779 to $2,257 psf, and an average price of $1,992 psf.
The drop-off in prices is because the remaining units are larger, with a higher quantum but a lower price per square foot.
Notable details:
This is the smaller, more private counterpart to Normanton Park (see above). As we said about District 05 earlier, the new launches near One-North are an easy sell. The area is a tech and media hub, which up till now has seen limited accommodation. Along with schools like INSEAD, ESSEC, and NUS nearby, demand has outpaced supply here for many years.
One-North Eden is closer to Fusionopolis than Normanton Park. The One-North MRT station, which is attached to Fuisionopolis, is a mere seven-minute walk. Residents can also walk to The Star Vista or Rochester Mall, which are about an eight-minute walk under most conditions.
In terms of immediate amenities, One-North Eden has a clear edge over Normanton Park. This is also helped by it being a mixed-use development, with some commercial spaces attached (six commercial units are not very significant, but some people insist on having a small grocer/diner downstairs).
But being a much smaller development, the common facilities are a shadow of what you get from Normanton Park. You are also paying much more than Normanton Park on average, with even a 947 sq. ft. unit reaching a quantum of $1.778 million.
This development is selling out fast, and is down its last 8 units; but we suspect those who fail to get a unit here will quickly turn their sights on Normanton Park.
Some of these developments will be hard to get by the time you read this; but there are sometimes returned units, or larger units that haven’t moved.
If you’re interested in these developments, do drop us a note and we may be able to help. You can also follow us on Stacked, for more updates and in-depth reviews of the top properties; both new and resale.
If you’d like to get in touch for a more in-depth consultation, you can do so here.
Ryan J
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Read next from Property Picks

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