The Sen Pricing Review: How This $2,199 PSF Launch Compares to Nearby New and Resale Condos

For those who’ve waited till the tail end of 2025, The Sen isn’t just one of the final launches of the year; it’s also shaping up to be one of the more competitively priced RCR projects we’ve seen in a while. By November, most RCR launches have comfortably crossed the $2,400 psf line, with several inching past $2,700 psf. These days, a $1.8 million to $2 million quantum for a two-bedder or 2+Study is almost a given.

But at The Sen, the starting prices are lower than you might expect: One-bedders from $993,900 ($2,199 psf), two-bedders from $1,499,800 ($2,212 psf), three-bedders from $1,936,000 ($2,220 psf), and four-bedders from $3,340,700 ($2,299 psf).

This isn’t just the result of a low land price, although the $841 psf acquisition cost (the lowest RCR land price of 2025, and even cheaper than several OCR plots) certainly gives the developer more room to manoeuvre. The pricing also reflects its positioning: The Sen sits in a quieter pocket of Jalan Jurong Kechil, away from immediate MRT access and the amenities-heavy city-fringe buzz that typically commands a premium.

In this pricing review, we’ll take a closer look at how The Sen stacks up against nearby competitors like Verdale, Forett, and View at Kismis, and how it sits within the broader market.

And as you compare The Sen’s pricing with its neighbours, it’s something we hear often from readers, figuring out whether a “competitive” quantum reflects value, trade-offs, or both isn’t always straightforward. If you want a clearer sense of how these numbers translate into actual buying decisions, reach out here and we’ll connect you with a trusted partner agent who can walk you through the data with proper context.

Update: As of 18/11/2025, do note that all one-bedders at The Sen have been sold out 

Quick Summary

• The Sen is one of the more competitively priced RCR launches of 2025, with starting prices well below typical RCR benchmarks and even matching OCR levels in some cases. 
• Across all unit types, The Sen has the lowest entry prices among current D21 new launches, and its 2- and 3-bedders sit in the sweet spot for the district’s main buyer pool, especially HDB upgraders targeting the $1.6 million to $2 million range.
  
• District 21 has outperformed the broader market over the past decade, including the OCR, RCR and CCR. This performance is driven primarily by the 99-year segment.
  
• Nearby resale alternatives like Daintree Residence and The Creek @ Bukit offer useful comparisons, but both come with higher $PSF or less efficient layouts. The Sen’s compact but functional floor plans, lower quantums, and new-build status may make the trade-off for some for the loss of MRT access.

Starting prices for The Sen 

With these starting prices in mind, let’s take a look at overall prices in District 21 (D21), where The Sen is located.

To understand how District 21 has fared in the wider market, we looked at non-landed private home transactions from 2015 to June 2025. Using a mid-year cut-off provides a more consistent reference point for year-on-year comparison.

For now, we will include new sales, subsales and resale transactions. 

All tenures

Now let’s look at only 99-year leasehold properties, of which The Sen is one: