This Singapore Condo Skipped 1-Bedders And Focused On Space

This Singapore Condo Skipped 1-Bedders And Focused On Space — Here’s What Happened 8 Years Later

ARTRA is a 400-unit leasehold condo at Alexandria that launched with larger homes, no one-bedders, and a family-oriented positioning near Redhill MRT. This Stacked Pro analysis examines its launch sales, resale pricing, unit mix, and buyer profiles to assess how that positioning has shaped price behaviour over time.

By Ryan J. Ong

Published 10 February 2026, 8:04 PM SGT · 7 min read · 311

When ARTRA, a 400-unit condominium on Alexandra View, launched for sale in 2017, the project went against the grain of buyers’ expectations in the market at the time.

Typically, most new projects feature a balanced mix of units that include smaller-sized layouts to keep the price quantum (the absolute price) palatable and within the housing budgets of most buyers - at times, this results in a higher average $PSF price.

But when ARTRA entered the market nearly a decade ago, the project offered larger-sized units at a comparatively lower $PSF. The unit mix didn’t include any one-bedroom units; this is a layout that tends to get sold quickly, given its affordable price.

The project was jointly developed by Far East Consortium International and New World Development (yes, that Hong Kong-listed real estate conglomerate which was mired in financial trouble last year).

When ARTRA entered the market nearly a decade ago, the developers signalled that the project was positioned for buyers who wouldn’t quibble over a higher price for more living space in a desirable location. They were building homes for families.

Nearly ten years on, it’s time to see if this contrarian approach paid off.

Frequently asked questions

Did ARTRA meet its launch promises in terms of pricing and unit size?

ARTRA was positioned as offering larger units at a lower $PSF, targeting families and lifestyle buyers. Its performance shows that prices increased gradually and the project provided larger, family-oriented units, aligning with its initial positioning.

How has ARTRA's resale price performed compared to nearby projects?

Since launch, ARTRA's resale prices have generally trailed the wider 99-year leasehold market and nearby projects in District 3. Its prices grew more slowly and remained anchored to alternatives in the area.

What types of buyers purchased units at ARTRA?

Most buyers at ARTRA were existing private property owners, with a smaller proportion being HDB upgraders. The project attracted a niche demographic, which affected its resale price performance.

Did ARTRA's larger units sell well when it launched?

Yes, two-bedroom units, which were larger than average, saw the highest price appreciation and the most transactions, indicating strong demand for these units.

Has ARTRA's price growth been strong since its launch?

No, ARTRA's resale prices have grown more slowly compared to the wider market, reflecting a conservative valuation and the project's niche positioning.

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Ryan J. Ong

Partner at Stacked

A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan’s expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938’s Open House programme underscores his commitment to providing valuable insights into the property market.