The upcoming sales launch of The Serra Residences on October 16 will mark the entry of the first post-GFA harmonised private residential development in Novena, and only the second new freehold development in the Core Central Region (CCR) to hit the market in 2026.

Located at 7 Bassein Road in Novena, The Serra Residences is a luxury project by Far East Organization, which bought the District 11 plot (and an adjacent vacant land) in a collective sale more than 16 years ago.

The freehold project sits on a 51,396 sq ft site, and it consists of 133 units across a single 28-storey tower. We've already covered the project's launch and toured the showflat, so this article focuses on the launch price, what that amount could purchase in the Novena resale market, and the resale history in that part of Novena.

The developer has stated that the guide price starts from $3,120 psf, with a 710 sq ft two-bedroom unit + study starting from $2.22 million. We have used this to estimate the price of the other unit types, built from that unit type's minimum size multiplied by $3,120 psf.