All of the three-bedroom deluxe units at Hudson Place Residences, a 327-unit condominium on Media Circle in one-north, were sold during the project's initial sales launch over the May 16-17 weekend. All in, the 99-year leasehold projects moved 201 units, about 61% of the total units in the condo, and set an average selling price of $2,458 pf.
The 893 sq ft three-bedroom deluxe units weren't the only popular choices. About 88% of the 1,152 sq ft four-bedroom premium units were also snapped up. The demand for large units also extended to the five-bedroom penthouse units, which saw one being purchased this weekend.
Hudson Place Residences is jointly developed by Qingjian Realty, Forsea Holdings, CYZ Land, and Jianan Capital. The development comprises two residential towers of 15- and 23-storeys, with a mix of two- to four-bedroom units of 646 sq ft to 1,152 sq ft, as well as five 5-bedroom penthouses.
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According to a press release by the developers, released on May 17, Singaporeans and Permanent Residents accounted for 99% of the buyers who bought units over the weekend.
“The weekend’s response reflects a new and growing pool of buyers who recognise the potential of this emerging precinct and the unique proposition of a home here. We are encouraged that this proposition has resonated with buyers from across Singapore,” says Du Dexiang, managing director of Qingjian Realty.
This is the second residential project on Media Circle in one-north that the Qingjian-led consortium has launched so far. Last year, they also launched the neighbouring 358-unit Bloomsbury Residences, which is nearly 80% sold to date.
All three-bedroom unit types at Hudson Place Residence, including this three-bedroom Premium + Study unit, are sold.
Hudson Place Residences entered the market with a notable pricing advantage, backed by the competitive land bid of $3.15 million ($1,037 psf per plot ratio), which saw the developers get awarded the site last year. In contrast, the site that is being developed into Bloomsbury Residences was acquired for $395.28 million ($1,191 psf ppr) in 2024.
“Developments within established innovation districts such as one-north stand out, as they are supported not only by lifestyle appeal but also by an expanding employment base that underpins long-term housing demand,” said Marcus Chu, CEO at ERA Singapore.
Hudson Place Residences also includes a retail podium of around 4,300 sq ft, and the developers increased the proportion of larger three- and four-bedroom units available at the project following the strong take-up rates for these unit types at Bloomsbury Residences.
“Smaller units are likely to appeal to professionals working in one-north, while the larger formats offer options for families who value space and proximity to workplaces and reputable schools in the western region,” says Chu.
Overall, the strong sales performance of Hudson Place Residences reflects the unique demand drivers that underpin the residential demand in the one-north planning area, says Chu. He adds: “Unlike traditional residential estates, demand here is largely driven by a strong pool of professionals working in nearby business parks, research institutions, and technology clusters.”
And although Hudson Place Residences is a private development, buyer sentiment across the market will inevitably be shaped by policy shifts, such as the recent announcement of new measures for the Executive Condominium (EC) market, which emphasise support for first-time homeowners, Chu opines.
“We are indeed seeing a strong showing of HDB upgraders (at Hudson Place Residences), many of whom are looking to transition into private housing. We observe interest from a diverse buyer pool, including professionals seeking proximity to their workplaces, local investors targeting rental demand, and families drawn to nearby educational institutions,” noted Chu.
The one-north area is known among locals as an establishing cluster of leading technology, media and biomedical companies, and is surrounded by major institutions of higher learning. Future plans for transformation in Greater one-north, such as Singapore’s first AI hub, Kampong AI, which spans 156,076 sq ft of office space and 200 residential units over two refurbished blocks are projected to spur greater housing demand in the area.
Connectivity is also supported by major expressways, such as the AYE and CTE, which provide convenient access to the CBD and other parts of Singapore.
After Hudson Place Residences, there are no launch-ready projects in one-north expected to hit the market in 2026. The next private residential launch in the area will be in 2027, this is another Qingjian-led development along Dover-Medway.
With plans for up to 6,000 new homes in Dover-Medway under the 2025 URA Master Plan and ongoing enhancements to the innovation ecosystem, housing demand is expected to remain resilient. This puts the development in a position to benefit from the continued transformation of the one-north and Dover-Medway precincts.
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