Sometimes, winning comes with a sense of apprehension

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That’s how I would feel, if I were the consortium of developers that won the recent bid for a Marina white site. GuocoLand, Intrepid Investments and TID Residential recently put in a bid for $984 psf for a leasehold plot at Marina Gardens Crescent.

This land parcel, which is expected to yield around 775 new homes plus a commercial segment, has a waterfront view of the Strait; and it’s within close proximity of Marina Bay Sands. Under normal circumstances, a bid of $984 psf would get you nothing more than a transcript of a government agent laughing. 

But in this case, the consortium has more or less won the bid, because of a major factor called “no one else bothered.” 

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And some may say that winning this may come with the sort of prize you “win” during BMT in Tekong (i.e., the reward is 200 extra push-ups). While it is not yet known if the Government will award the site at $984 psf ppr, they may be more hesitant now knowing that there’s basically zero interest here right now. 

2024 is a risky time to be taking on prime location projects. 

As of April last year, the Additional Buyer Stamp Duty (ABSD) rate on foreigners was raised to 60 per cent. Assuming a modest $2 million for a Marina area project, the stamp duty alone comes to $1.2 million; that’s enough to buy a whole other house (or perhaps several other houses) in neighbouring regions like Australia or Hong Kong. 

We also need to consider economic headwinds, with conflicts in Gaza and Ukraine, and another contentious election coming up in US politics. When large corporations experience falling revenues, it’s not uncommon for them to use cost-cutting measures like reducing the number of expatriates, or shrinking housing allowances. Those expatriates, by the way, are the ones most likely to be renting a unit in a place like Marina Bay. 

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All of this bodes ill for landlords holding central region rental assets; and this is a further challenge for a future project to overcome. 

And if we rule out foreigners because of the high tax, how many locals will buy there? The Marina area is ritzy for sure - but there are no schools nearby (at least, as of yet), and there’s intense competition from equally strong locations like Orchard (and the properties there are more likely freehold to boot).

In an environment of steep Land Betterment Charges, narrowing margins, and higher home loan rates, taking on prime region projects is an audacious move; but perhaps the lower land price now justifies the risk. 

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A lot of eyes will be on the future project that comes up at Marina Crescent; and it will be interesting to see if the lower land price means a more palatable launch price (hint: probably not). If anything, the lower price here means that they have a higher margin of error - and can afford to take the risk to create a more attractive product. 

As a balancing factor, it’s possible the Marina area hasn’t seen the full impact of changes yet

Usually, when the government marks out a white site, it comes with some stringent requirements; they want to see things that fit their vision for the area. This also means that, quite possibly, the government is gearing up to invest quite a bit, and fundamentally change the area.

This calls to mind the Bugis area, which was also a bit slow going at the start. Bugis used to be a pretty seedy area in the 1970s and even up till the mid ‘80s; and while the “air-con street” sanitised the area, it wasn’t until well into the 2010s that Bugis truly took off as a future contender even against Orchard. 

So we suspect that Marina Bay, as impressive as it is now, might be that anime guy who can yell THIS ISN’T EVEN HIS FINAL FORM. 

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Meanwhile in other property news…

Weekly Sales Roundup (15 January - 21 January)

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Over time, that's also why we decided to work with agents who shared the same data-driven and advisory-led approach behind our editorial, consultants who could help readers think through decisions more objectively, rather than simply push transactions.

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Top 5 Most Expensive New Sales (By Project)

PROJECT NAMEPRICE S$AREA (SQFT)$PSFTENURE
THE RESERVE RESIDENCES$5,292,1991916$2,76299 yrs (2021)
35 GILSTEAD$3,828,0001615$2,371FH
ENCHANTE$3,503,4001281$2,735FH
THE ARCADY AT BOON KENG$3,303,0001281$2,579FH
PINETREE HILL$3,238,0001292$2,50799 yrs (2022)

Top 5 Cheapest New Sales (By Project)

PROJECT NAMEPRICE S$AREA (SQFT)$PSFTENURE
THE MYST$1,207,000517$2,33699 yrs (2023)
THE ARCADY AT BOON KENG$1,316,000527$2,495FH
THE LAKEGARDEN RESIDENCES$1,317,200592$2,22599 yrs (2023)
THE ARDEN$1,348,000721$1,86999 yrs (2023)
HILLHAVEN$1,367,010678$2,01699 yrs

Top 5 Most Expensive Resale

PROJECT NAMEPRICE S$AREA (SQFT)$PSFTENURE
THE LADYHILL$8,700,0003810$2,283FH
CAPE ROYALE$5,661,0002508$2,25799 yrs (2008)
VILLA DELLE ROSE$5,400,0003261$1,656FH
RESIDENCES @ EVELYN$3,758,0001539$2,441FH
D'LEEDON$3,380,0001722$1,96399 yrs (2010)

Top 5 Cheapest Resale

PROJECT NAMEPRICE S$AREA (SQFT)$PSFTENURE
EDENZ SUITES$685,000474$1,446FH
CENTRA SUITES$715,000452$1,582FH
THE SANTORINI$735,000527$1,39499 yrs (2013)
PARC IMPERIAL$745,000398$1,871FH
EUHABITAT$750,000549$1,36699 yrs (2010)

Top 5 Biggest Winners

PROJECT NAMEPRICE S$AREA (SQFT)$PSFRETURNSHOLDING PERIOD
KERRISDALE$3,200,0002422$1,321$2,214,00018 Years
VILLA DELLE ROSE$5,400,0003261$1,656$1,750,5364 Years
AMARANDA GARDENS$2,400,0001163$2,064$1,620,70422 Years
COSTA DEL SOL$3,000,0001755$1,710$1,570,00023 Years
GILSTEAD COURT$2,650,0001389$1,908$1,562,00028 Years

Top 5 Biggest Losers

PROJECT NAMEPRICE S$AREA (SQFT)$PSFRETURNSHOLDING PERIOD
120 GRANGE$1,760,000570$3,085-$84,0006 Year
CORALS AT KEPPEL BAY$2,570,0001378$1,865-$80,0006 Years
THE SAIL @ MARINA BAY$1,330,000678$1,961-$59,90014 Years
THE FORESTA @ MOUNT FABER$890,000431$2,067$08 Years
NEWEST$2,480,0002400$1,033$34,66910 Years

Transaction Breakdown

Type Of Sale Proportion NEWSLETTER 3

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