For those who’ve waited till the tail end of 2025, The Sen isn’t just one of the final launches of the year; it’s also shaping up to be one of the more competitively priced RCR projects we’ve seen in a while. By November, most RCR launches have comfortably crossed the $2,400 psf line, with several inching past $2,700 psf. These days, a $1.8 million to $2 million quantum for a two-bedder or 2+Study is almost a given.
But at The Sen, the starting prices are lower than you might expect: One-bedders from $993,900 ($2,199 psf), two-bedders from $1,499,800 ($2,212 psf), three-bedders from $1,936,000 ($2,220 psf), and four-bedders from $3,340,700 ($2,299 psf).
This isn’t just the result of a low land price, although the $841 psf acquisition cost (the lowest RCR land price of 2025, and even cheaper than several OCR plots) certainly gives the developer more room to manoeuvre. The pricing also reflects its positioning: The Sen sits in a quieter pocket of Jalan Jurong Kechil, away from immediate MRT access and the amenities-heavy city-fringe buzz that typically commands a premium.
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