This 21-Year-Old Condo Didn’t Sell Out Initially, Yet Became A Top Performer
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A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.
Kovan Melody, a 99-year leasehold condo in District 19, had a surprisingly low-profile sales launch given the strength of its location. The 778-unit development on Kovan Road sold 35 units when it launched over the Aug 28 and 29 weekend in 2004, according to transaction data.
This is a project that sits next to Kovan MRT station on the North-East Line (NEL), and is one stop away from Serangoon MRT Interchange where the NEX Megamall is located. But Kovan Melody is also next to Heartland Mall Kovan, and this proximity makes it one of the most conveniently located condos in the Outside Central Region (OCR). Nonetheless, there was no big launch crowd and no instant sellout. The development was completed in 2006, and by the end of that year had sold 520 units (67%).
Kovan Melody seemed to slip under the radar for decades, before emerging in 2025 as one of the top performing resale condos. Here’s a look at why this leasehold, 778-unit condo topped our chart this year:
Ryan J. Ong
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Read next from Property Investment Insights
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