How a 1,715-Unit Mega Development Outperformed Its Freehold Neighbours
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A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.
Perhaps it isn’t too much of a surprise that D’Leedon is a top-performer. It was a headliner even when it launched: Seven 36-storey towers and 1,715 units made it one of the largest prime district condos ever launched; and it was designed by the notable Zaha Hadid Architects.
But even then, the project was not without its critics. The sheer scale of the development raised eyebrows, particularly due to its leasehold nature – another uncommon aspect for a new condo in District 10, where freehold tends to be the norm. And with more than 1,700 units, some buyers questioned whether the lack of exclusivity within the condo would be a drawback.
A decade on, D’Leedon gives us a rare chance to test those assumptions. Despite its early doubters, the analysis we have conducted suggests that this megadevelopment has been an outperformer.
Ryan J. Ong
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Read next from Property Investment Insights
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