Singapore’s First W Hotel–Branded Condo Launches From $3,230 PSF in Marina Bay: Here’s What You Need To Know

Branded residences have long occupied a rarefied corner of real estate – one where lifestyle often outweighs yield, and where a name carries as much weight as the architecture itself. Buyers aren’t just purchasing square footage; they’re buying into a brand’s promise of design, service, and cachet.

But as history shows, prestige alone doesn’t guarantee success. A famous logo on the facade can’t compensate for poor execution, lacklustre locations, or unfortunate timing. That’s why some branded residences go on to become icons, while others quietly fade from relevance despite a similar pedigree.

It’s within this delicate balance that Malaysian developer IOI Properties is introducing W Residences Marina View, Singapore’s first W-branded homes. The pitch is clear: exclusivity, lifestyle, and a first-mover advantage in Marina Bay’s next phase of transformation. For buyers, the W brand reinforces confidence in quality and long-term positioning, rather than just name recognition.

Marina Bay’s final evolution may still be years away, but the debut of W Residences arrives amid a new wave of branded luxury. With Aman recently announcing its first hotel and residences at Skywaters, Singapore’s high-end market is seeing the rise of a “collector’s tier” of trophy addresses. W marks an early step in that direction, so let’s take a look at what differentiates W Residences Marina View from the rest. 

W Residences Marina View overview

Compared to other branded residences in Singapore, W Residences Marina View features a unique vertical integration of residential and hotel living. The project comprises one 51-storey tower, with 37 residential floors situated above 14 hotel floors.

As for the developer, buyers might recognise them from their namesake commercial properties, such as IOI Plaza and IOI Central Boulevard Towers. They’ve also launched numerous luxury residential homes under joint ventures, including Seascape, Cape Royale, and South Beach Residences.

W Residences Marina View unit mix and configurations

W Residences Marina View occupies an 84,148 sq ft site and features a broad mix of unit types to suit singles, young couples, and multigenerational families.

As expected, units here also feature high-quality finishes. Marble floors provide a refined look, and ducted air conditioning blends seamlessly with the interior. Smart home features are accessible via a concierge touchscreen for convenience, kitchen safety sensors offer added protection, and smart wardrobes with dehumidifiers and sanitisers help keep clothes in good condition.

W Residences Marina View site layout

W Residences Marina View is designed by Architects61, a well-known designer of commercial and luxury residential properties. Their residential projects include Marina One Residences, Cape Royale, Seascape Sentosa, and Haus On Handy, while their commercial projects include Asia Square Tower and Robinson Tower.

The project offers separation and privacy between residents and hotel guests, while also featuring 20,000 sq ft of public food and beverage space on the lower floors. As a perk of living in this branded W Hotel residence, residents enjoy dedicated concierge and in-home dining services, making it easy to order from the outlets below and have meals brought right to their door.

And as you might expect, residents will enjoy direct access to the full suite of W Hotel’s offerings, including concierge services, housekeeping, laundry and dry cleaning, and spa treatments in onsen rooms.

Facilities are spread across three levels, each with its own focus.

Level 15 is for fitness, featuring a 25m infinity pool and gym, while level 34 is for socialising, with function rooms and lounge spaces. Lastly, level 51 offers a sky-high retreat with panoramic waterfront views of the Singapore River, Marina Bay Sands, Sentosa, and the Singapore Straits, as well as another 25m lap pool. It also features green landscaping and spaces for relaxation.

W Residences Marina View location

Given its location, W Residences Marina Bay puts residents in the heart of Marina Bay.

It’s just a two-minute drive or an 11-minute walk to the CBD and Lau Pa Sat, and within a 10-minute walk of three MRT stations connecting to five MRT lines: Shenton Way (TEL), Downtown (DTL), and Marina Bay (NSL, CCL, TEL).

From these stations, it’s one stop to Telok Ayer, Maxwell, and Marina Bay Sands (or about a 14-minute walk), and two stops to Chinatown, Outram, and Gardens By The Bay. This makes travel for work and leisure very convenient.

W Residences Marina View starts from $3,230 PSF

At the time of writing, here are the indicative prices for W Residences Marina View units:

When W Residences Marina View launches on 25 October 2025, just 100 units will be released, from levels 16 to 20. Of these, 85 are 1- to 3-bedroom units, while the remaining 15 form part of the Signature Collection, comprising 4- and 5-bedders. 

The launch also comes at an interesting, some might say counterintuitive, moment for the ultra-luxury market. Since the 2023 ABSD hikes, many of the traditional foreign buyers who once dominated this space have been effectively priced out. In their absence, the demand for top-tier homes has turned quieter, driven mainly by locals who already own multiple properties.

That makes this a bold play for IOI. Branded residences like W typically find their strongest traction among international buyers familiar with the concept, those who’ve stayed at a W hotel in Bali or New York and view the brand as a lifestyle investment. In Singapore, however, the audience is far narrower. Local ultra-high-net-worth buyers tend to be more pragmatic, seeing property as an asset for appreciation or legacy value rather than brand association.

It’s a different market dynamic altogether – and launching now means W Residences is, in some ways, testing the limits of how far lifestyle-led branding can carry a project when the foreign crowd is largely absent.

That said, timing may yet work in its favour. Over the next decade, the URA’s plans for Marina Bay aim to turn what was once a purely commercial skyline into a more balanced, mixed-use district, with homes, schools, and daily conveniences built into its urban fabric. Nearby, Marina South is already leading that evolution, with 10,000 new homes in the pipeline, including HDB flats that will bring a more lived-in energy to the area. 

Earlier this year, One Marina Gardens set the tone for what this new phase could look like by integrating childcare, supermarkets, and F&B options alongside residential blocks. More sites are expected to follow this model, gradually reshaping Marina Bay into a district that feels more inhabited than iconographic.

W Residences Marina will have been completed for some time when the transformation of Marina Bay is complete. This will benefit buyers able to commit to a long-term holding period; less so the buyers who are looking for a quick flip. URA has almost never failed in its transformative attempts to date, but some areas may take longer than others – so W Residences Marina View is a property that could better reward the patient.

If you’d like to get in touch for a more in-depth consultation, you can do so here.