Stacked Homes was initially born in 2017 through frustration with the way real estate was being run in Singapore.
As someone who has tried to buy and sell a home before, I can tell you that I absolutely hated the process.
The terrible online photos.
The exasperating browsing experience.
The underhand bait and switch tactics.
Yet the idea of paying a commission despite all that really irked me.
And so we set out to create Stacked Homes – a platform that empowers buyers and sellers to transact directly, saving you valuable commission fees and unending headaches on that front.
Make no mistake, it was a demanding journey for all of us.
From the time spent lugging our 360 camera to tediously shoot each listing to maintaining a support channel for our customers, and keeping the site working (as best we could).
We’re not going to lie, it was hard work.
At the same time, as a way to draw attention to our site, we started our real estate blog.
Coincidentally, one of the first things that we actually started to write about was en bloc in Singapore.
We’ll leave it to you to decide if it was a matter of skill or fate, but it was at this point that the en bloc cauldron had just started to bubble.
Rather surprisingly, the most crucial ingredient in our growth was the way we wrote our property content – with no holds barred.
We were able to consistently craft resonating content that was both comprehensive and well received amongst our readers.
And through that, we managed to attract a sizeable viewership to our humble site.
Now all that aside, the biggest challenge that we faced was actually helping and guiding our customers (or just about anyone who reached out to us for that matter).
Turns out that even though there were groups of buyers and sellers who really wanted to save on commissions, what most people needed was someone who would guide them and that they could actually trust.
Sure, there were those who were really savvy and knew enough about the real estate market to get by on their own.
But the truth was, those customers were few and far between.
It was then that it became quite clear..
People didn’t want to cut out the agents because of commission fees.
They were unwilling to pay because they were not receiving value of service… or even honest guidance for that matter!
Think about it.
For most people, buying or selling a home would be the biggest transaction of their lives.
There are so many nuances and things to consider, that they would much rather have proper guidance and peace of mind than to save on these fees with the added headaches and possible missteps along the way.
More from Stacked
How LTA’s new en bloc ruling will affect future potential en bloc developments
It was exactly ten years ago in 2007 that the last en bloc frenzy happened, with a total of $11.7…
Yet at the same time because there are so many bad agents out there, it was incredible how often customers were feeling jaded at the experiences they’d been receiving.
In short, the entire real estate experience needed to be revamped.
Introducing Stacked 2.0
Just sit back and imagine for a second..
High quality photos.
Custom proposals to what suits you – and not the other way around.
Dedicated customer support 24/7.
But most important of all; content that guides and educates.
As Douglas Adams’ quintessential saying goes:
“To give real service, you must add something which cannot be bought or measured with money – and that is sincerity and integrity.”
And really, we are proud to say those are the very foundations that Stacked has been, and will continue to be built on.
In fact, if you think about it, it was imperative that we started out from the position of customer.
Because it was only through that, that we were able to experience the true magnitude of problems that so many countless others face, here in Singapore.
And so on that note, it is our quest and pledge to continue establishing this credibility and trust moving forward.
For those of you who’ve been with us from the beginning (and we sincerely thank you for your undying support, regardless of whichever point you joined us at), this entire rebrand might sound like quite the pivotal change.
And as the incredible author Eric Ries once said, “A pivot is a change in strategy – without a change in vision.”
Now having worked on this for the past couple of months, it’s crystal clear that this is something that all of us can strongly resonate with.
It helps that we’ve seen first hand how incredible this approach has been.
From the emails, whatsapp messages and notes that we’ve received, it’s clear that our content has struck a chord with people.
In an era where it’s all about pushy salesmen, over-the-top adverts, and misleading advertisements, it is frankly refreshing to find genuine and honest content.
Which is why with this new rebrand, I’m excited to say that it represents everything that we have built thus far and more.
Everything on our editorial will be taken to an elevated level in 2020 – the writings, the visuals, and the content.
THIS will be THE leading destination for all things real estate in Singapore.
The exciting part?
It’s only the beginning.
Druce Teo
Druce is the Chief Editor at the Stacked Editorial. He was first interested in property since university but never had any aspiration to become an agent, so this is probably the next best thing.Read next from Editor's Pick
Property Market Commentary Why Older Freehold Condos Are Struggling to Go En-Bloc in 2025
New Launch Condo Analysis Singapore’s First W Hotel–Branded Condo Launches From $3,230 PSF in Marina Bay: Here’s What You Need To Know
New Launch Condo Analysis Zyon Grand Pricing Review: How It Compares To Nearby Resale And New Launches In River Valley
New Launch Condo Reviews Zyon Grand Condo Review: Integrated Condo With Direct MRT Access From $2,689 Psf
Latest Posts
On The Market We Found 5 Freehold 1-Bedroom Condos Under $1 Million With The Most Efficient Layouts
Landed Home Tours I Toured A Rare Quiet Yet Central Freehold Landed Enclave Where Houses Sell For $12 Million
Singapore Property News The Hidden Price of Upgrading To A Condo In Singapore: What Most Buyers Don’t Budget For
New Launch Condo Reviews W Residences Marina View – Singapore Condo Review: A Luxury Condo Above A 5-Star Hotel From $1.77m
On The Market We Found 5 Spacious HDB Flats Above 1,300 Sqft You Can Still Buy Under $600K
Pro We Compared Old vs New Condos in One of Singapore’s Priciest Family Neighbourhoods: Here’s What We Found For Family-Sized Units
Property Market Commentary Why Singapore Homes Feel So Unaffordable (Even If Incomes Have Risen)
Property Investment Insights Which Condos Made the Biggest Profits in 2025? One Owner Earned $3.8M in Just 5 Years
Pro Are Older One- and Two-Bedders in District 21 Holding Up Against the New Launches? We Break It Down
Property Advice Most New Condo Buyers in Singapore Forget to Check This Before Buying (Until It’s Too Late)
Singapore Property News Why This Rare New Queenstown Condo Nearly Sold Out Even At $2,800 Psf
On The Market Surprisingly Affordable 5 bedroom Condos You Can Buy Right Now Under $2.3 Million
Landed Home Tours I Toured A Rare Freehold Landed Street Where $5M Still Gets You A Proper Family Home
Singapore Property News When ‘Fringe’ Homes Cross $2,000 PSF, Has Singapore’s Idea of ‘Prime’ Changed for Good?
On The Market Four Rare Penthouses Overlooking Jurong Lake Gardens On The Market From $4.38m – Each With Over 2,000 Sqft Of Space