Rare 16,000 Sq ft Freehold Plot In D15 Hits The Market For $39M
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A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.
There’s a bit of irony in District 15, in that – while it’s known for smaller boutique condos – it’s also known for large private land parcels, like this one at Goodman Road. This is a newly furnished bungalow sitting on a massive 16,424 sq ft of freehold land (close to three tennis courts), with about 10,000 sq ft of built up space.
The land itself is an impressive asset

Singapore Land Authority’s certified plan (reference V1232218E, approved in 1998) confirms the site’s freehold tenure. This is nestled within a low-density enclave, yet still within easy distance to Dakota MRT station (CCL) and notable schools like Dunman High, Chung Cheng, and Kong Hwa. The overall location is nicely positioned between the Haig Road/Katong lifestyle area and the busier, more utilitarian Geylang/Paya Lebar stretch in the other direction.
A contemporary twist, but a proven layout

With District 15, one of the common issues with landed homes is that they tend to swing between very traditional (dated) and very contemporary (quite niche, unless you prefer the stark white, overly clinical feel).

This current bungalow strikes a nice balance: it was recently refurbished to make the most of its footprint, so few to no renovations will be needed. The layout emphasises wide, open-plan interiors that connect living, dining, and bar areas without many corridors or dead-end nooks.

Floor-to-ceiling glass is used to open up the space and provide natural lighting. Perhaps as a nod to traditional landed layouts, the inner courtyard has been retained on the plan. The central garden courtyard acts as a pocket of green space; and it has advantages for serious gardeners as well, as it’s better protected than a typical yard (e.g., someone’s Tiger beer can is not going to end up in your potted plant, and no one is going to pluck your fruits. All annoyingly common occurrences in many landed property yards.)
A two-storey layout to maintain personal and social spaces

Another nod to tradition: the layout separates social spaces (living room, guest room, etc.) from private spaces like bedrooms.
On the ground floor, a guest suite with a separate entrance allows for flexibility – it could be a grandparent’s room, a teenager’s retreat, or even a space for long-term visitors. An entertainment room opens directly to a patio overlooking the pool, making the indoor-outdoor transition feel natural.

The upper level is designed around the idea of each family member having their own suite. The master bedroom includes a private balcony and study, while a junior master and three additional en-suites mean full-sized bedrooms for all. These days, it’s rare to find a six-bedroom layout where every room feels equally well-appointed.
Behind the rather generous layouts, there’s still day-to-day level practicality: an enclosable kitchen, helper’s room, storage, and service areas are all in place.
The outdoor area has been properly kept and designed
This bungalow escapes a common problem with larger outdoor areas – the garden space hasn’t been left to the weeds. There is a pool and lawn, which also act as the main focal point; while the surrounding area is designed for outdoor entertainment: the patio, bar, and poolside all connect.
This is a nice bonus for buyers as, in our experience, the garden areas of resale landed homes can be overgrown and in need of a lot of clean-up/curation. In this instance, everything looks landscaped and well-maintained.
Contemporary, but it’s still rooted in old-school landed principles
We’re increasingly focused on efficiency over size these days, and that’s becoming as true for landed as it is for condos; but this property represents the opposite. It’s less about squeezing value per square foot, and more about preserving a kind of old-school landed luxury vibe: larger rooms, a garden you can walk across, and enough privacy upstairs for an extended family.
At $39 million, this is a rather rare opportunity, as landed owners along this stretch seldom give up their homes for anything.
To find out more about what’s on offer, you may get in touch with the agent directly here. If you’d like to get in touch for a more in-depth consultation, you can do so here.
Ryan J
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Read next from On The Market
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