How A 625-Unit Heartland Condo Launched In 2006 Became One Of 2025’s Top Performers
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A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.
The Quartz is the quintessential dark horse. It was launched with little fanfare as a heartland condo in 2006 and to many buyers it was seen as too fringe, too new, and the area just a bit too boring at the time. Yet in 2025, it emerged as one of the year’s top performers.
Some aspects of its top performance stems from buyers who enjoyed a degree of first mover advantage, capitalising on the growth in the area: new amenities at nearby Sengkang Grand Mall and the surrounding community hub didn’t exist until 2023. But beyond improvements in the neighbourhood, The Quartz also had hidden advantages we didn’t see till now – from efficient pricing, to larger units in a family-centric area.
Here’s a deeper look at how this leasehold, 625-unit project managed to top the charts:
Ryan J. Ong
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Read next from Property Investment Insights
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