$2 Million Dollar HDB: Is The Agent Really To Blame?


A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.
If you have an unrealistic boss, ask a realtor how to cope.

The often-overlooked benefit(?) of being a property agent is that, after a while, you learn to accommodate a wide range of delusions. Realtors have, for instance, the ability to believe that someone is in a “rush to sell,” whilst also believing that person wants to “take their time to find a better offer.” I’m not sure how they reconcile this kind of client request, but they somehow do.
Perhaps the pinnacle of it is when it comes to asking prices. You know what I’m getting at right? The two flats that were listed for $2 million recently: a DBSS unit and a jumbo flat respectively. I can’t link you to them now, because they’ve been taken down, following a CEA investigation no less.
Mind you, it could never have been a $2 million unit anyway – the “jumbo flat” turned out to be two adjacent units that couldn’t be merged; and the DBSS flat hadn’t even been registered with intent to sell. It’s a little beyond me why the agent would even bother to put up the listings.
But this situation does make me wonder: did the asking prices and listing method come at the suggestion of a property agent, or does it reflect the instructions of a seller? And if a seller insists that an agent list their property at an outrageous price, are there going to be restrictions on whether an agent’s allowed to go ahead?

In this immediate situation, the government is fast to respond because it involves HDB flats. There are major political and social ramifications for this housing segment, and I can see how these listings could push the narrative that flats are super-unaffordable.
(You and I may be aware that resale flat prices don’t reflect BTO prices, etc., but you’d be surprised how many people outside the industry don’t know the difference, or think the two are really close).
But would we see the same brutally fast crackdown, if it was a listing for private properties? I doubt there’ll be as much concern if some highly-disconnected seller (and their overly-agreeable agent) decides to market a resale one-bedder for $3 million, or something equally absurd.
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This does raise the question of whether there should be similar meddling in the private market, when it comes to listings. After all, allowing for exaggerated listing prices – if enough people do it or perhaps even collaborate to do it – can artificially drive up the price of private housing.
In any case, I see some ominous shadows for property portals here; they might end up having to do additional policing on resale flat listings.

(If I were the government, I would require that property portals have a little tag that says “average prices in this HDB town were XYZ,” placed within every resale flat listing. I think that little bit would make a huge difference).
Above all though, the one who has to bear the brunt of all this is the realtor. If they accommodate their client, they get slammed by the internet and possibly CEA, because their name is on the listing. If they insist on having a more reasonable price, the client drops them, and they’re left desperately looking for something to sell (and in market situations like 2024, finding sellers can be much harder than finding buyers).

Meanwhile, in other property news…
- When is it time to finally lower your asking price? After a month? Two months? Before CEA notices? Here’s some advice from property agents.
- Rare high-ceiling HDB units are not always as expensive as you may think; we found some that start from $480,000.
- It’s one of the most prevalent home ownership questions: Get your BTO as early as you can in your 30s, or wait till you’re more comfortable?

- Small condos tend to skip over the tennis court, but there are some where you can still get your weekly matches in.
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Ryan J
A seasoned content strategist with over 17 years in the real estate and financial journalism sectors, Ryan has built a reputation for transforming complex industry jargon into accessible knowledge. With a track record of writing and editing for leading financial platforms and publications, Ryan's expertise has been recognised across various media outlets. His role as a former content editor for 99.co and a co-host for CNA 938's Open House programme underscores his commitment to providing valuable insights into the property market.Read next from Singapore Property News

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