In this Stacked Pro breakdown:
- We analysed over a decade of Watertown transactions to reveal when early buyers were burned by later price cuts
- Discover why some 2012 buyers made losses despite early entry — and how later sellers from 2020–2023 walked away with bigger gains
- See how holding period, facing, and exit timing can matter more than simply buying early
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Watertown condo is an interesting case study, as buyers weren’t sure what to expect when it launched in 2012. At the time, many still considered Punggol to be too “ulu” to see good resale gains, and some were sceptical about the impact of Waterway Point as a major recreational/family hub. Still, some buyers were bold and jumped in early, perhaps because of the integrated status and access to Punggol MRT. Let’s see if their decision paid off, compared to those who took longer to decide:
The challenge for many buyers today isn't access to information.
It's interpreting that information in a way that makes sense for their finances, goals, and stage of life.
Over time, that's also why we decided to work with agents who shared the same data-driven and advisory-led approach behind our editorial, consultants who could help readers think through decisions more objectively, rather than simply push transactions.
Today, the team has worked with more than 2,000 clients across over $5B in property transactions.
A rundown on Watertown
Watertown is an integrated, leasehold project in Punggol (District 19). It was launched in January 2012 (lease commencement date was 2011), with 992 units.
Average annualised returns throughout the project stand at 1.8%, with an average holding period of 8.2 years.
To examine whether those who bought earlier (or later) saw better gains, we analysed new sales, sub-sales, and resale transactions. We also broke it down into unit types, as the different layouts/sizes can yield different returns.
1-bedder units facing Punggol MRT
As the units with the lowest quantum, these were the first choices among the earliest buyers; almost all were sold within the first three months.
2 Comments
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