Commentary The Trend of Commission Cashback – Why It Happens And Why It Can Be Harmful

  • April 4, 2021
  • 6 min read
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Aidah Omar is a marketing consultant and digital strategist for various SMEs in Singapore for the past 8 years. Over the last 5 years, she has worked with property agents from various agencies. She has a 2-year old daughter who is obsessed with dinosaurs and Peppa Pig.


In my view, the trend of commission cashback is rooted in a matter of fact: nowadays the property agents NO LONGER add as much value to property transactions as before. We’re in a booming era of knowledge economy, especially in Singapore. The main force of buyers is formed by those young people who are well educated and savvy at information search. There are also abundant data about property market easy and cheap to be obtained. So many buyers don’t necessarily know less than property agents about the properties in which they are interested. As a result, a property agent’s effort… Read more »

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